The table above shows the statistics for reader in general magazine. I am researching two magazines, kerrang! and NME, as inspiration for my rock magazine.
In the last 12 months Kerrang! has had 417000 readers, 239000 of those reader are in ABC1 (higher class) catagory and 178000 in the C2DE category (lower class), showing that more people of a higher class buy the magazine; but there is not a huge difference of people buying the magazine between the two categories. Then 378000 of the 417000 are aged 15 to 40 and 39ooo are over 45. This shows the majority of people buying the magazine are under 45, therefore, i should aim my magazine to attract a younger audience. 290000 readers are male and 127000 reader are female. Therefore, i should aim my magazine to look more masculine then femenim. However, i still want to attract female readers so it needs to be slightly more balanced.
NME has had 388000 readers in the last 12 months; a slightly lower amount of readers than in kerrang! Similarly to kerrang! 250000 of these readers are in the ABC1 and 137000 in the C2DE. The amount of readers in the age groups and gender categories are very continue to be very similar to kerrang! statistics, which suggests that rock magazines, in general, attract people in the ABC1 category, people under the age of 45 and males.
Therefore, i need to look carefully at my magazine and make it look mostly appealing to people within these categories.
People interested in my magazine will be interested in rock music and bands, so will want to hear about popular songs and new albums. They will also be interested in gigs and concerts coming up and finding out where they can get their tickets from, so i can include important information readers will want to know about.
I found the information and statistcs i needed on http://www.nrs.co.uk/toplinereadership.html.
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