Blog 2- Exploring Music Video

Lostprophets- Last Train home (music video)
http://www.youtube.com/watch?v=NjKmCxyKmas

The genre of the music and style of band is rock therefore the audience that is targeted for the video is rock fans. The narrative of the video is about broken hearts and how their is still a chance to mend things. The main storyline is two people in the back of a car not talking and the audience does not know their story. Put together with the lyrics we can tell they were once together and by the end of the car journey they are pushed back together. Aside to this, the video keeps flicking back to the band on a stage on a lorry with many rock fans surrounding them possible representing their popularity and genre of music.
The representation of the rock genre is put across in this video by the clothing and style of people in the video, including the band. Also the setting of the rockband on the stage show's the audience the style of the band by the instruments used (drums and guitars) and the mannerism they play their music in.

Marina and the Diamonds- Hollywood (music video)
http://www.youtube.com/watch?v=n1VTcJfL7RE

The genre of music is pop therefore the audience targeted would be people who are interested in pop music and would most likely range from children to teenagers. The music video is about glamour and fame using a main theme of the American dream showing how everyone wants to be famous and live in a movie. The representation of this is shown in the many American characteristics displayed such as people eating hot dogs/popcorn, cheerleaders, people waving American flags, wearing glamorous red carpet style dresses and mainly, most backdrops and props are covered in the american flag (e.g a cake with the American flag on). Also Marina wears many outfits with the American flag on to portray the representation even further. Basically every shoot throughout the whole video has a representation of america in it. Glamour is also represented in the hairstyles and make up of characters in the video.

Basshunter- Now your gone (music video)
http://www.youtube.com/watch?v=IgFwiCApH7E&ob=av2e

The genre of the music is dance therefore will target audiences mainly over 18 who can go clubbing and listen/dance to this style of music. The storyline invloved two people breaking up at the begining of the video, their friends take them both out clubbing to cheer them up, they accidently bump into each other and realise they miss each other. The representation of dance and nightclubs is portrayed strongly in this video by the majority of the setting taking place in a club with various shots of people dancing. Strove lights and other lightings make the representation of the dance style even more believable.

The Kooks- Naive (music video)
http://www.youtube.com/watch?v=jkaMiaRLgvY&ob=av2e

The genre of music is indie pop therefore targeting people interested in pop music and have an indie style. The audience mainly targeted would be teenagers. The storyline of the video is the main vocal leader walking through a concert, cutting from shots of him singing and others of him looking for someone. Near the begining we also cut to a shot of the singer in bed with a woman sitting looking over him. We are not yet sure of their relationship but asume they are in some way involved with eachother. At the end we see her very drunk with another man and the singer see's them togther and walks away, her reaction doesn't seem very affected by this relating to the title of the song, naive. The representation of the indie style is shown by the clothing of the main character/singer and also by the clothing of other people in the setting. The setting is at a concert and has a indie style about it involving clothing, the band on stage and other props visible in the scene. The music video doesn't put across a clear storyline yet it is a very simple and relaxed video posibly representing an indie styled atmosphere.