I created this Cover to specifically link to the video 'My Boy Builds Coffins'. The coffin, hammer and nails relate directly to the name of the video. I have then included a floral pattern at the bottom of the cover to create a feminim feel and the images are set in a natural envionment like most of Florence and the machine's videos are set in. On the front cover I have tried to put across a slightly abstract look by having people on the hills in the distance and having bright flowers against a night sky with a perfect moon and lots of stars spilling onto the ground; along with the hammer and nails on the opposite side. I have used a stricking colour for the sans serif styled writing on the front cover which says the name of the band and the album name. I used this colour because it is bold and querky like Florence herself and it also matches her hair colour. This colour could also be linked with the coffin as a symbol of death. On the back cover i have used a similar style of serif font but i have used the colour blue to match the stars and moon colours on the opposite page. 
On the inside of the Digipack i have used a simple format diplaying the one disk on the right hand side with a similar image as the front cover as the background. On the Left hand side I have written the lyrics to the featuring video 'My Boy Builds Coffins' as this is something fans may like to read along to when listening to the music.I 
then analysed 2 Florence and the Machine album covers to compare them to my own, and make any improvements or changes which would make my Digipack fit in more with the style and genre of the artist. This album cover has a very simple yet abstract look it it. The Font is displayed above the image allowing the artist name to jump out from the rest of the image which may catch the audiences eye first. In my first Digipack I used a similar serif font showing this album cover has a similar theme to my own. The main focus is on Florence with an abstact picture being created around her. I also used an abstract look in my digipack however i have not used the artist to be the main focus on the cover which could be a negative factor because fans may be more interested to see their style icons on the front of the album they are buying.
then analysed 2 Florence and the Machine album covers to compare them to my own, and make any improvements or changes which would make my Digipack fit in more with the style and genre of the artist. This album cover has a very simple yet abstract look it it. The Font is displayed above the image allowing the artist name to jump out from the rest of the image which may catch the audiences eye first. In my first Digipack I used a similar serif font showing this album cover has a similar theme to my own. The main focus is on Florence with an abstact picture being created around her. I also used an abstract look in my digipack however i have not used the artist to be the main focus on the cover which could be a negative factor because fans may be more interested to see their style icons on the front of the album they are buying. The second Florence and the machine album cover I am analysing is Rabbit Heart. I have noticed how in both C
overs florence appears on the cover and is dressed in past time clothing. She also continues to have an abstract background which is a theme and idea I need to follow to link my own Digipack to the style of Florence and the Machine. A serif font is used in this image which is a more old style of writting. After analysing both existing album covers I have had the chance to compare these to my own and have decided that I need to put the artist on the cover surrounded by an abstract background. I will continue using a serif font as this style has appeared on both the existing covers.
overs florence appears on the cover and is dressed in past time clothing. She also continues to have an abstract background which is a theme and idea I need to follow to link my own Digipack to the style of Florence and the Machine. A serif font is used in this image which is a more old style of writting. After analysing both existing album covers I have had the chance to compare these to my own and have decided that I need to put the artist on the cover surrounded by an abstract background. I will continue using a serif font as this style has appeared on both the existing covers. This is my second digipack front cover. 
After analysing previous florence and the machine Album covers I then went away with new ideas of how to incorporate the artists usual style into my own work, therefore, my album cover will fit the genre of the band. I have put the lead female artist (Florence) as the main focus on the page which will catch an audiences eye, as a familiar icon, which could draw them into buying it. I have continued an abstract theme by having only half her face showing, focusing on her features yet hiding the other half to crteate a mysterious feel. The background of the front and back cover will be the same as on my previous digipack as the background on this fits in well with the natural and feminim style of the artist. The Font will be displayed at the top in a sans serif font (which is a modernised style of writting) and in a bold blue colour (Not red as previous- so it does not contrast with her hair). I think this cover will be more appealling to fans than my preious cover because it is similar to other albums that have been released and has the main artist on the front, who can be seen as a style icon; therefore can influence and interest fans more.
After analysing previous florence and the machine Album covers I then went away with new ideas of how to incorporate the artists usual style into my own work, therefore, my album cover will fit the genre of the band. I have put the lead female artist (Florence) as the main focus on the page which will catch an audiences eye, as a familiar icon, which could draw them into buying it. I have continued an abstract theme by having only half her face showing, focusing on her features yet hiding the other half to crteate a mysterious feel. The background of the front and back cover will be the same as on my previous digipack as the background on this fits in well with the natural and feminim style of the artist. The Font will be displayed at the top in a sans serif font (which is a modernised style of writting) and in a bold blue colour (Not red as previous- so it does not contrast with her hair). I think this cover will be more appealling to fans than my preious cover because it is similar to other albums that have been released and has the main artist on the front, who can be seen as a style icon; therefore can influence and interest fans more.
My third digipack cover is similar to the image above, however the whole of the artists face is showing which gives a less abstract or mysterious feel as the last image does, but the flowers around her head show a more feminin and natural image which fits in with the stereotypical genre of the band and their music. The font is again in a bold blue colour contrasting with the colour of the the artists hair to make colours leap off of the page creating a floral and feminin look.I have comnpared the last two of my digipack flat plans to choose which one I am going to use for the final image on the front of the digipack.
I have decided to use the previous image where only half the artists face is showing because i think this will look more interesting and individual to fans because the image gives off a mysterious feel pulling in the target audiences interest.
On one of the days of filming, myself and my group took many still images of the setting we were shooting our video in and images we planned to use for our digipack and adverts.
This (to the left) is the original image that I choose for the front cover of my final digipack. To match the image of the flat plan i cropped this image in half like shown in the 
image below.I found that this image did not fit across the whole front page without ruining the quality of it, therefore i choose a background that would fit in behind the artist, on the front page, and also spread across the back page. (Image shown below).
I like this image because it shows a natural environment which links in with the genre of our video and the genre of the style of the band.I placed the image of the artist over (the right hand side of) the choosen background image. This made them look very obviously like seperate images and I needed to get the artist to look as though she is in the background. Therefore, using the magic tool I selected and rounded off the corners of the image and the outlines of her hair then rubbed out these selected parts leaving the image to look more realistic. However, the images were very different in contract and brightness therefore I altered the image of the artist to match exactly the lighting of the background to create a final, and much more realistic, image, (shown below).
I then added bold red writing which contrast with the natural colours already in the image. I was originally going to use the font colour blue to contrast with the artists red hair, but this model has nutral coloured hair therefore I have used a red font which I think represents the original colours of Florence herself to link in with the band. I used the same sans serif font throughout the whole digipack allowing a continuing theme. I also wrote '(video)' next to the names of three of the songs to define which song titles you could also watch the video to within the digipack. To finish off the digipack I have written the usual smallprint at the bottom explaining copyright conditions which can be found on any DVD or CD. I have then inserted a bar code, a copyright symbol and the logo of the record company- island records- along with other legal symbols which are, again, found on the back of most DVD and CDs.
For the inside of the digipack i have used a similar image as on the back of the outside cover. I like this image because it shows a continuing theme of the outside/natural environment. This is also one of the settings in out video therefore it links in nicely with our producation. The CD/DVD will sit in a plastic case on the right hand side then on the left hand side is the lyrics to the song 'My boy builds coffins' which is the name of the digipack and also the name of the song we are using in our music video; so it links in well again. I have used the same font here as i have on the front so a continuing theme occurs throughout the digipack which looks more sophisticated and classic which will fit in the the general style of our target audience.Feedback
I posted the cover and inside of my digipack onto facebook and asked for some feedback. These are the comments I received...
Comment on Digipack- back and front
https://docs.google.com/leaf?id=0B20gzrmLsLdxNDQ4OTljNDgtMWMxNi00MmU0LTg4MWItZjY5YWQ5MmM3YTk3&hl=en
Front- The respondant says how she likes the use of editing the colour of her lips to look pink which contrasts effectively with the red writing. She also states that the close up works well. I think the close up works better than a midshot because it is focusing on her features without giving away her identity giving a mysterious hidden look. A midshot would be less interesting because it gives away the identity of the character which is less interesting to look at. The half hidden face could persuade people to want to find out more.
Inside- The respondant like how the trees show the setting of the music video. I think this is an important aspect because the digipack and video combine together to make a pack.
Cover of Digipack
https://docs.google.com/leaf?id=0B20gzrmLsLdxMzdmZGJiOWQtOWFmYy00NWY3LTlkZjgtNmI5NTlmYjQ3NTgz&hl=en
This respondant states how the close up makes the image look mysterious and intriguing which backs up my theory that this close up works well to hook the audiences interest.
Inside of Digipack
https://docs.google.com/leaf?id=0B20gzrmLsLdxNzQ3MWQxMmEtNTBlMy00ZGNlLWJjNmUtZmE3M2QxZWNiYTNm&hl=en
This comment talks about how the sun coming through the trees looks sinister which goes well with the old styles writing. I like how the respondant has made a link between the font and the image because they link very well together in term of style and age.
Overall, I am pleased with the comments people have written as they have picked up on key aspects of the images such as location and text; The location is the same as in the video and the text looks sinister which matches the look of the tall towering trees which makes the audience feel over powered. Also the text through out the Digipack remains the same to continue a themed look of death. I think that the fact the text doesnt change all the time looks more sophisticated aiming away from children who would have less taste in the style of the band.
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